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Monday, May 3, 2021

Concepts Kyrie 7 “Horus” and “Feather of Maat” Collection | HYPEBEAST

Concepts Unveils Nike Kyrie 7 "Horus" and "Feather of Maat" Collection

Apparel, accessories and footwear inspired by Egyptian archaeology.

Concepts recently announced its latest collaboration with Kyrie Irving and his sister Asia on a new collection called "Feather of Maat" alongside a new partnership with Nike (NYSE:NKE +0.31%) on the Kyrie 7 silhouette entitled "Horus." The joint release was inspired by Irving's personal fascinations with Egyptian archeology, rituals and symbolism with graphic elements found across apparel, accessories and the collaborative footwear option.

"The mysteries of ancient Egypt are a source of endless fascination for Kyrie," said Concepts in a statement. For instance, the Kyrie 7 "Horus" gleans visual cues from glazed ceramics discovered in ancient Egypt. Moreover, blue hues throughout the multidimensional upper draw inspiration from tones of artifacts, and Egyptian symbols that are worked into the forefoot bands, heel, and Swoosh elements.

Coinciding with the sneaker is the "Feather of Maat" collection which continues to reference Egyptian archaeology such as rich turquoises and teals that recall Egyptian Faience. Contrasting those tones is an array of orange gradients that evoke "the desert sands fading into the sky before nightfall," the label added. "Symbols like the Ankh and Lotus flower — each reflecting the cycle of life — appear on crewnecks, hoodies, sweatpants, socks and T-shirts."

"This collection represents an evolution of the Concepts' brand. Our new apparel program allows us to take our storytelling full circle. The Ankh Crewneck is a piece we're really proud of — there are over 100,000 stitches in the embroidery — and is evidence of how we'll continue to explore fabrication as we grow," said Deon Point, Concepts' Creative Director, in a statement.

Check out the Nike Kyrie 7 "Horus" and "Feather of Maat" collection above and expect an official release for both on Concepts' website and stores starting May 7 at 11 a.m. EST.

Elsewhere in fashion, Supreme is officially opening a store in Milan on May 6.

--   Sent from my Linux system.

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